Founded in 2000, ClearSale developed a project to mitigate fraud in Brazil’s large e-commerce market, and the construction of its database was key for its success.
In 2013, after accumulating expertise and know-how of work against fraud, the Company expands its actions to prevent and combat fraud beyond e-commerce, also acting in the financial market, insurance, telecommunications, airlines and direct sales, from cadastral validation and authentication of users, including, by attribution of credit score, to validation in the transactional of companies in these sectors, becoming, then, one of the main players in the fight against fraud in Brazil.
In 2015, after succeeding and consolidating itself in a market as risky as the Brazilian market, ClearSale begins its international expansion, with an office in Miami (USA), acting strongly in the e-commerce of the region. Currently, ClearSale also has an office in Mexico and analyzes transactions from more than 170 countries, knowing the buying behavior of consumers worldwide.
2000
Pedro Chiamulera, former Olympics athlete and founder of ClearSale, sell the first Brazilian anti-fraud software, Antifraude.net, to B2W Companhia Global de Varejo, under its Submarino brand.
2004
Pedro Chiamulera invites Bernardo Lustosa, current CEO of ClearSale, to join the company and implement its Artificial Intelligence models to improve the order picking process, a moment considered the first major turn in the company’s business model.
2005
Creation of a unique market base to identify and monitor fraudsters’ scams. The first risk management platform with risk score management and a unique market base emerged in the SaaS (Software as a Service) business model.
2008
We started offering more than a safety tool, also delivering the decision to approve or reprove order requests, leaving our customers’ fight against fraud entirely under our control. Total ClearSale is created and remains the company’s flagship.
2013
After accumulating expertise and know-how against frauds, the Company expands its actions to prevent and fight against fraud beyond e-commerce, also operating in the financial, insurance, telecommunications, airline, and direct sales markets.
2015
Beginning of international expansion, with an office in Miami (USA), engaging heavily in that country’s e-commerce market.
2019
Launch of Data Trust, a product developed for intelligent validation of registration and secure customer onboarding in business verticals such as banks, fintech, real estate, direct door-to-door sales, and other markets. Data Trust helped ClearSale to operate much more efficiently beyond credit card fraud in the e-commerce market.
2020
The COVID-19 pandemic caused the company to more than ever demonstrate all its operational excellence, putting all 1,581 people on the team in the home office in just one week. In addition to this operational turnaround, to maintain the security of our customers, we had to hire about 1,000 new employees to be able to give vent to the large amount of e-commerce orders at a time when the only way to buy was digital.
In addition, we continue to innovate and launched ThreatX, an innovation hub initiative from ClearSale (Explore), which offers anti-phishing, takedown, fraud identification and data leakage solutions to reduce brand and customer exposure to fraudulent attacks.
2021
The year 2021 was fateful for the Company, we celebrated the ipo at B3 (Brazil, Bolsa, Balcão), in the new market - the highest level of corporate governance, and we raised funds to enable accelerated growth. In this way, we delivered a record year in number of customers, new sales and low churn and, despite the slowdown in purchases in e-commerce, with the cooling of measures of restrictions on free movement and closure of physical retail, we were able to surf the wave of greater digitization of society presenting a growth of revenues above 30% in the year, against a strong comparable base.
2022
The second half of January 2022 marks the first two acquisitions of ClearSale as a publicly traded company. In the first one, in a R$ 40 million operation, Beta Learning, a digital products consultancy, was acquired in an acqui-hire model. In the second, ChargebackOps, a company specializing in chargeback dispute and management, was acquired after a contribution of US$ 3.6 million, making it the first international acquisition in ClearSale's history.